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The Neurology of Success Begins

Where Stress Ends

ProAttitude rewires your organization for the brain power stress has eroded.

It’s the new competitive edge.  

Everything else is just another

best practice.

Transcending Stress Produces the

 Condition That Expands

Executive Brain Function

The new competitive edge is all about the brain. 

Specifically, it's about a capacity of the brain - called neuroplasticity - to change in ways that extinguish stress reactions and expand, reorganize and better integrate higher order brain function. 

When you hire an employee you are hiring their brain in the hope it will contribute brilliantly to your goals. 

Yet genetics and past difficulties have wired one in three people for chronic stress, meaning higher networks are often impaired by the damaging effects of stress hormones.

The damage is reversible and in a matter of weeks through a defined shift in attitude that anyone can make.

Businesses that teach employees how to light up the brain will overwhelm the competition through the intelligence, innovation, interpersonal strength and emotional capacity that healthy brains generate.

Neuroscience refers to this gain in brain power as the Neuro-Competitive Advantage (click for the white paper on this subject).

The icing on the cake is that the ROI for implementing this process is significant, solving old HR problems like turnover, raising health plan costs, worker’s comp, absenteeism and presenteeism. 

Moreover, employees trained in the art of transcending stress are more collaborative and cooperative.  Both qualities are generated by neural networks that stress weakens. Thus, people who know how to transcend stress seldom cause interpersonal conflict.

The process of change is sustainable and proven.  It is based on science. ProAttitude spent ten years pulling together the research from every corner of neuroscience and integrating it into a simple, proven approach that anyone can learn to apply.

No other program guides people toward neuroplastic change at the rapid pace ProAttitude achieves. 

 

The Training

Based on the Amazon Bestseller

“Don Goewey puts it

all together.”

Larry Stupski

former president

of Charles Schwab

 

In The News

 

In the Work Section of

 

Don Joseph Goewey,

Founder of ProAttitude and author of

Mystic Cool

  

 

 

Listen to a company

president speak about ProAttitude's impact

 

The course is an outstanding motivational course.   I know my professional and personal life will be significantly improved. I filled in the survey from Metrics-That-Matter, but I find it a pity there is no tool to rate the course (higher than 5).  It would deserve 6 not 5. I will  recommend it to my colleagues .

Manager at

Cisco Systems

 

ProAttitude’s program is one of the best I've taken.” 

 

Joseph V. Rafferty
Former Commander
of the Presidio military base at
San Francisco

 

 

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