Companies that can
teach their workforces how to manage stress better than their rivals
will achieve a significant competitive advantage. [It's] what makes
the Neuroscience of Success so compelling.
former Global Vice
President of Human Resources at The GAP
depends on the state of our brain, and the state of our
depends on our state of mind. The negative mental states
that stress generates literally shrink
the higher order brain function
that enables us to succeed and excel.
The brain scans to the right show the difference in
brain function generated by a positive mindset
compared to when were stressed and depressed. Multiply
1,000 and you have the loss in brain power in a company
doing nothing to alleviate stress.
The good news is that by actualizing qualities that
promote a positive mindset, we create the neurological
not only repairs the damage stress causes but also
stimulates the growth of new connections thatexpand
higher brain networks.
This beneficial change is called positive neuroplasticity,
which refers to the way positive changes in mindset that
elevate our experience literally rewire the brain
to maximize the intelligence, creativity, and emotional
balance that predicts a successful life.
Positive neuroplasticity shows huge implications for business.
Results of over
200 scientific studies on nearly 275,000 people (APA
2005) have found
that every key business outcome improves when people are
§We are 31%
more productive, three times more creative, and a
positive mindset increases sales by 37% (Lyubomirsky,
§We are ten
times more engaged with work (Achor,
prosocial in ways that achieve superior customer service
facilitate teamwork that is highly collaborative. (Barsade,
a positive mindset fosters supportive relationships,
which in turn predicts a longer and healthier life (Danner,2001), and lowers
health care costs for companies (APA,2002).
The Result ProAttitude Has Achieved
Demographic: Technology engineers; Banking
executives and managers; Attorneys; Senior executives,
mid-managers, and sales account managers in technology;
Construction engineers, foremen, and superintendents;
Hospice nurses; University students: Ages 20 to 66;
Large, high pressure corporations, governmental
agencies, health care providers, and academic
Don Joseph Goewey on cover of Personal Excellence Magazine
In The News
Listen to a company
president speak at the World Business Conference
on ProAttitude's impact
Don Joseph Goewey's seminar on repairing the damage a year of stress